The Home of Local Designers
Discover New Arrivals
New and noteworthy
DRESSES
MEET OUR DESIGNERS
Discover the creative minds shaping South African fashion. Thoughtfully designed, consciously made — each piece tells a story worth wearing.
Amanda Laird Cherry
South African lifestyle label, telling stories of clothing and cultures through considered fabrics and cuts. The results? Garments that are both wearable and distinctive.
Colleen Eitzen
With over three decades in fashion, Colleen Eitzen designs timeless, sophisticated pieces crafted to empower South African women.
Angalia Apparel
Onkgopotse Mashika, founder of Angalia Apparel, left accounting to pursue her passion for fashion. Her luxury brand blends modern African design with elegant silhouettes, empowering bold women to feel confident and stand out.
Fluidity Clothing
Mother-daughter, all-women-owned design label built on empowerment, inclusivity, and timeless style. Flowing fabrics, vibrant prints, and sizes 28–52; fashion for every woman, by women, unapologetically.
Frida
Frida Couture was founded in 2006 by Yvette C. Ngushirwa, a passionate designer with over a decade of experience. Her mission is to empower working women with timeless, stylish clothing that reflects confidence and heritage.
MEET OUR DESIGNERS
Discover the creative minds shaping South African fashion. Thoughtfully designed, consciously made — each piece tells a story worth wearing.
Amanda Laird Cherry
South African lifestyle label, telling stories of clothing and cultures through considered fabrics and cuts. The results? Garments that are both wearable and distinctive.
Angalia Apparel
Onkgopotse Mashika, founder of Angalia Apparel, left accounting to pursue her passion for fashion. Her luxury brand blends modern African design with elegant silhouettes, empowering bold women to feel confident and stand out.
Frida
Frida Couture was founded in 2006 by Yvette C. Ngushirwa, a passionate designer with over a decade of experience. Her mission is to empower working women with timeless, stylish clothing that reflects confidence and heritage.
Colleen Eitzen
With over three decades in fashion, Colleen Eitzen designs timeless, sophisticated pieces crafted to empower South African women.
Fluidity Clothing
Mother-daughter, all-women-owned design label built on empowerment, inclusivity, and timeless style. Flowing fabrics, vibrant prints, and sizes 28–52; fashion for every woman, by women, unapologetically.
DRESSES
BOTTOMS
Let customers speak for us
What customers think about the store
Store offers quality South African designer fashion with excellent fabric and fit. Customers praise fast delivery, helpful staff, and seamless online shopping. Dresses receive consistent compliments. Popular among plus-size shoppers. Minor issues with sizing a...