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ROOTED IN CULTURE

This season, enjoy a symphony of sultry colours and flatering shapes, ready for you to tell your own, unique, style story. Shop a rich tapestry of African style, woven together in our collections of talented local designers.

NEW ARRIVALS

Tell YOUR style story

With classic and contemporary inspirations, this season our designers have produced clothes that are sure to become enduring go-to pieces in your wardrobe for years to come. Each designer may have their own style, but they have this in common: attention to detail, quality and craftsmanship.

  • AMANDA LAIRD CHERRY

    Amanda is one of just a handful of South African designers who has historically fused the development of her clothes with that of the country. Read More
  • COLLEEN EITZEN

    Slow fashion. Local. Sustainable. These are all buzzwords in the fashion world today, but Colleen Eitzen was making versatile clothes to last, locally by seamstresses who are treated with respect, long before the buzz began. Read More
  • FRIDA

    Established in 2006 by Yvette Ngushirwa, Frida is a clothing brand for the classic women who loves a touch of vintage romanticism. Read More
  • FLUIDITY

    Beautiful, stylish, proudly South African women’s clothing designed and crafted by women for women with versatility, flow and fit in mind. Read More
  • MARIANNA

    Marianna is the master of timeless and effortless style. Designed and made in Durban, South Africa her pieces are sure to find starring roles in your wardrobe. Read More
  • ANGALIA

    Angalia’s locally produced African garments display excellent quality and craftsmanship with a strong attention to detail. Founder and designer Onkgopotse Seatle-Maitse takes classic silhouettes and gives them a modern edge, with colour and materials that are East and West African inspired. Read More
  • DR PACHANGA

    Made from natural fabrics that breathe well on the skin, Dr Pachanga clothing is all about comfort, quality and affordability. Read More
  • PLUS FAB

    Plus-Fab is for the fashion savvy, modern day plus size woman who is looking for fashion, that not only fits, but accentuate her curves. We create a range of clothing that embraces curves as opposed to cover up. Plus size women of our time are not looking for what fits, but for what is sassy chic and fabulous. Our brand promise ‘Not Just The Right Size’ governs all our creative and business processes. Read More
  • PEARLS FOR EL

    Based in Durban and driven by the vision of creative director Khetiwe Pearl Thusi, Pearls for El offers a fresh romantic approach to fashion. Add a pearl to your wardrobe, guaranteed to accentuate your silhouette. Read More
  • MISS MONEYPENNY

    In the business of making you look and feel great, Miss Moneypenny creates fabulous clothing for the fuller figure. Get your glamour on and make the most of your curves in flattering fits designed and made in Durban. Read More
  • ONA Graceful

    Proudly African prints and bold cuts make every piece from ONA those special items in your wardrobe that you'll treasure forever Read More
  • AMANDA LAIRD CHERRY ACCESSORIES

    Made in collaboration with local crafters and skills-building organisations, ALC Accessories are made to last from quality materials. Read More
  • ANTELO

    Hand-crafted leather goods and premium leather bags and wallets for the urban minimalist define Antelo’s range. Read More
  • Reliér Design

    Reliér creates a collection of beautiful one-of-a-kind earrings uniquely handmade using a mix of polymer clay and added embellishments and sanded by hand. Each pair is lightweight, durable, and comfortable enough to be worn all day. Founder and designer Chantel Wirth finds no greater joy than creating jewellery that makes a woman feel beautiful and empowered. She believes your earrings should be as unique as you are. Read More
  • ZAMAAN

    Zamaan means life. Founders and designers Imaan Zahreen and Fatima strive not only to provide beautiful and affordable hijaab, but also to empower the women of South Africa. Read More
  • HOOP

    Gorgeous hand-made statement jewellery locally made in KZN. Think bold, colourful and detailed. Read More
  • ASATSI

    Asatsi is inspired by the stories and spirit of Africa. Drawing inspiration from its roots in every design, each piece tells a story and takes on a life of its own through the individual who wears it. Read More
  • BARELY THERE GEMS

    Barely There Gems are a touch of something precious. Small gifts from the earth to remind us of our own inner beauty, spirit and love. And a gentle reminder that the earth needs our care in return. Read More