DESIGNER COLLECTIONS

This is the season where fashion speaks and you hear the voice behind it. No noise, no distractions, just the designs, the details, and the designers who shape them.

Latest Season

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Amanda Laird Cherry Comb Dress Amanda Laird Cherry
R 999.00
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Colleen Eitzen Sage Cloud Print Rayon Cat Top Colleen Eitzen
R 1,499.00
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Amanda Laird Cherry Pati Dress Amanda Laird Cherry
R 1,199.00
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Colleen Eitzen Rust Amalfi Print Rayon Milli Skirt Colleen Eitzen
R 1,399.00
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Skhathi Collection Joanna Dress Skhathi Collection
R 2,599.00
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Frida Pink Thuli Dress Frida Clothing
R 2,090.00
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Angalia Mwezi Askari Angalia Apparel
R 2,299.00
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Frida Black/White/Red Maxi Contrasted Dress Frida Clothing
R 2,250.00
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Urban Zulu Palesa Mankamba Dress Urban Zulu
R 2,350.00

The Essence of a Woman

Every detail, every accessory, designed to celebrate the essence of a woman.

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New Arrivals

Our newest collection of styles made to flatter your form have just dropped.

Find your perfect fit today.

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Tell YOUR style story

GET THE LOOK

ALC Bona Dress

R 565.00

Pearls For EL Straight Cut Dress

R 899.00

Urban Zulu Hlaza Dress

R 1,800.00

Frida Dungaree Skirt

R 1,650.00

MEET OUR DESIGNERS

Discover the creative minds shaping South African fashion. Thoughtfully designed, consciously made — each piece tells a story worth wearing.

AMANDA LAIRD CHERRY

Amanda is one of just a handful of South African designers who has historically fused the development of her clothes with that of the country. Shop Now
COLLEEN EITZEN

Slow fashion. Local. Sustainable. These are all buzzwords in the fashion world today, but Colleen Eitzen was making versatile clothes to last, locally by seamstresses who are treated with respect, long before the buzz began. Shop Now
FRIDA

Established in 2006 by Yvette Ngushirwa, Frida is a clothing brand for the classic women who loves a touch of vintage romanticism. Shop Now
SKHATHI COLLECTION

Skhathi Collection, founded in Durban by Sthabile Khathi, is all about crafting elegant and timeless pieces for women from all walks of life. A Skhathi Woman is bold, bright and beautiful. Shop Now
IRENE MAKHAVHU DESIGNS

Irene Makhavhu Designs can make every-day an occasion with high quality garments designed and made in Johannesburg. Shop Now
FLUIDITY

Beautiful, stylish, proudly South African women’s clothing designed and crafted by women for women with versatility, flow and fit in mind. Shop Now
MARIANNA

Marianna is the master of timeless and effortless style. Designed and made in Durban, South Africa her pieces are sure to find starring roles in your wardrobe. Shop Now
ANGALIA

Angalia’s locally produced African garments display excellent quality and craftsmanship with a strong attention to detail. Founder and designer Onkgopotse Seatle-Maitse takes classic silhouettes and gives them a modern edge, with colour and materials that are East and West African inspired. Shop Now
URBAN ZULU

Urban Zulu specialise in ready-to-wear clothing, as well as bespoke clothing. Shop Now
ONA Graceful

Proudly African prints and bold cuts make every piece from ONA those special items in your wardrobe that you'll treasure forever Shop Now
BUYISWA

The brainchild of Amanda Kandawire, a multi-faceted talent hailing from Soweto, South Africa. Buyiswa was established in 2020 and reflects her diverse interests and artistic vision. Shop Now