Latest Season
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Amanda Laird Cherry Zweli Dress Amanda Laird CherryR 1,899.00 -
Colleen Eitzen Dark Chocolate Airflow Cat Skirt Colleen EitzenR 1,699.00 -
Pearls For EL Self Flower Dress Pearls For ELR 950.00 -
Marianna Valentina Dress MariannaR 1,395.00 -
Amanda Laird Cherry Makheka Dress Amanda Laird CherryR 1,199.00 -
Marianna Tori Dress MariannaR 1,295.00 -
Frida Elon Wrap Dress Frida ClothingR 1,300.00 -
Fluidity De Chine Frill Dress FluidityR 1,599.00 -
Angalia Jitahidi Bell Dress Angalia ApparelR 1,799.00 -
Skhathi Collection Fikile Duchess Dress Skhathi CollectionR 1,999.00 -
Irene Makhavhu Design Uhone Dress Irene Makhavhu DesignR 1,799.00 -
Colleen Eitzen Chartreuse Floral Tilly Dress Colleen EitzenR 1,599.00
Let your presence be felt in prints designed to command attention. Just like you.
Find dresses from Frida that match the moment.
Tell YOUR style story
GET THE LOOK
Irene Faith Dress
Ona Condrad Peplum Dress
Angalia Khaleesi Dress
Irene Gundo Dress
With classic and contemporary inspirations, this season our designers have produced clothes that are sure to become enduring go-to pieces in your wardrobe for years to come. Each designer may have their own style, but they have this in common: attention to detail, quality and craftsmanship.
Amanda Laird Cherry Zweli Dress
Zweli, A Midi-Length Dress, Combines Style With Charm. The V-Neckline And All-In-One Sleeve Provide A Seamless Look. Zweli Features A Full Skirt Equipped With Inseam Pockets And A Center-Back Zip.
Hand wash and cool iron
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AMANDA LAIRD CHERRY
Amanda is one of just a handful of South African designers who has historically fused the development of her clothes with that of the country. Read More
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COLLEEN EITZEN
Slow fashion. Local. Sustainable. These are all buzzwords in the fashion world today, but Colleen Eitzen was making versatile clothes to last, locally by seamstresses who are treated with respect, long before the buzz began. Read More
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SKHATHI COLLECTION
Skhathi Collection, founded in Durban by Sthabile Khathi, is all about crafting elegant and timeless pieces for women from all walks of life. A Skhathi Woman is bold, bright and beautiful. Read More
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IRENE MAKHAVHU DESIGNS
Irene Makhavhu Designs can make every-day an occasion with high quality garments designed and made in Johannesburg. Read More
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ANGALIA
Angalia’s locally produced African garments display excellent quality and craftsmanship with a strong attention to detail. Founder and designer Onkgopotse Seatle-Maitse takes classic silhouettes and gives them a modern edge, with colour and materials that are East and West African inspired. Read More
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URBAN ZULU
Urban Zulu specialise in ready-to-wear clothing, as well as bespoke clothing. Read More
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MISS MONEYPENNY
In the business of making you look and feel great, Miss Moneypenny creates fabulous clothing for the fuller figure. Get your glamour on and make the most of your curves in flattering fits designed and made in Durban. Read More
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ONA Graceful
Proudly African prints and bold cuts make every piece from ONA those special items in your wardrobe that you'll treasure forever Read More
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AMANDA LAIRD CHERRY ACCESSORIES
Made in collaboration with local crafters and skills-building organisations, ALC Accessories are made to last from quality materials. Read More
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Reliér Design
Reliér creates a collection of beautiful one-of-a-kind earrings uniquely handmade using a mix of polymer clay and added embellishments and sanded by hand. Each pair is lightweight, durable, and comfortable enough to be worn all day. Founder and designer Chantel Wirth finds no greater joy than creating jewellery that makes a woman feel beautiful and empowered. She believes your earrings should be as unique as you are. Read More
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BARELY THERE GEMS
Barely There Gems are a touch of something precious. Small gifts from the earth to remind us of our own inner beauty, spirit and love. And a gentle reminder that the earth needs our care in return. Read More
