New Styles
The Christmas Lookbook
Chic and statement styles created by your favourite local designers.
The Black Edit
Timeless. Effortless. Always in style.
Our Black Edit celebrates the power of simplicity, versatility and undeniable sophistication.
Your Local Holiday Lookbook
Relaxed silhouettes, breezy fabrics, and pops of colour to help you enjoy your time away in style.
DRESSES
READY FOR SUMMER
MEET OUR DESIGNERS
Discover the creative minds shaping South African fashion. Thoughtfully designed, consciously made — each piece tells a story worth wearing.
Amanda Laird Cherry
South African lifestyle label, telling stories of clothing and cultures through considered fabrics and cuts. The results? Garments that are both wearable and distinctive.
Colleen Eitzen
With over three decades in fashion, Colleen Eitzen designs timeless, sophisticated pieces crafted to empower South African women.
Angalia Apparel
Onkgopotse Mashika, founder of Angalia Apparel, left accounting to pursue her passion for fashion. Her luxury brand blends modern African design with elegant silhouettes, empowering bold women to feel confident and stand out.
Fluidity Clothing
At Fluidity, every stitch tells a story of passion, empowerment, and women designing for women.
Frida
Frida Couture was founded in 2006 by Yvette C. Ngushirwa, a passionate designer with over a decade of experience. Her mission is to empower working women with timeless, stylish clothing that reflects confidence and heritage.
