Zeitgeist

Spirit of Time

Based in Cape Town, the Zeitgeist brand was launched by design innovator Maxine Ginsberg and her dedicated team to take streetwear for men to the cutting edge and beyond. Attention to design detail and fit is a high priority and only the best quality fabrics are used to produce garments that are utterly wearable. All garments are manufactured in Cape Town and limited production runs ensure that the collection remains exclusive.

 

Zeitgeist translates as “Spirit of Time” and the Zeitgeist brand philosophy is to absorb the essence of this concept and through that reflect the dominant global influences of streetwear, catwalk, culture, music and art of our time.

 

“Every single time I see a customer wear something

I designed.”

MAXINE GINSBERG

on her best career moment

A WORD WITH

Maxine Ginsberg

Designer and Founder of Zeitgeist

WHAT MADE YOU WANT TO BECOME A FASHION DESIGNER?

My family has been in fashion since 1905

 

WHAT STYLE ARE YOU BEST KNOWN FOR?

Relaxed leisure, streetwear

 

ANY ADVICE FOR TOMORROW’S YOUNG DESIGNERS?

Have a clear vision of your brand and brand positioning, you cannot be everything to everyone.

WHAT ITEM OF APPAREL WOULD YOU NEVER GO ON HOLIDAY WITHOUT?

Leather jacket

 

FAVOURITE FABRICS TO WORK WITH?

Cut and sew knitwear

 

WHERE DO YOU FIND DAILY INSPIRATION?

Music videos

 

WHAT ARE YOU MOST AFRAID OF?

Mediocrity

 

WHAT’S THE NEXT BIG THING IN FASHION?

Genderless dressing and the transformation of volume

ANTON VAN ZYL, WILKO RISSER & MAXINE GINSBERG
of Zeitgeist

 

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