Miss Moneypenny

by Emma Jackson & team


Emma Jackson

Designer and Founder of Miss Moneypenny

What style are you best known for?

We are best known for our interesting, bold, fuller-figure fashion.


Any advice for tomorrow’s young designers?

Be brave and be different.


What item of apparel would you never go on holiday without?

Havaianas …I can't live without them.


Where else in the world would you want to live?

Nowhere but here, in Durban.


Favourite fabrics to work with?

I love anything with an interesting print…


What ‘holic’ are you?

I am always repurposing or fixing or redecorating. I can't help myself.


What are you most afraid of?

 I am not really afraid of anything - but my pet hate would be toe-over in shoes!


What’s the next big thing in fashion?

Not really sure. Rather than following trends, I choose to cater to my customers’ individual style.


Your label in a nutshell?

Miss Moneypenny is your first choice for fabulous fun full-figure fashion.




Miss Moneypenny is a Jackson women powerhouse started by designer Emma Jackson  and her mother, sewing tutor and sample machinist Margaret . They’re recently been joined by Emma’s sister Suzanne, who’s taken on the administrative helm to round off the family business.


The label kicked off with retro inspired swimwear à la Ursula Andres and her iconic white belted bikini, hence the Bond name. Since then it has transformed into a go to label for the fuller figured fashionista, with beautifully draped dresses in curve flattering cuts and bright pops of colour.  Emma likes to work backwards, choosing fabric and letting it inform and inspire her design, rather then feeling trapped by a sketch that she can’t find the imagined fabric for.

The Jacksons have always had hustle, and with a dash of glamour Miss Moneypenny has grown from it’s early home garage beginnings to it’s current space in a comfortable warehouse with an atmosphere of cheerful busyness. Although other local CMTS are occasionally employed during particularly busy seasons, the majority of Miss Moneypenny’s clothing is made in house by a good-natured, easygoing group of women. “I hope when you chat to the ladies that they feel the same way about me as I feel about them,” exclaims Emma, “it seems a really nice place to work. I hope that’s not just me.” After spending just a little time with the happy, friendly ladies who work for her I can assure her

it isn’t.