Timeless and crisp
Johannesburg based fashion designer. Couture and Bespoke, locally and ethically produced.
Danielle grew up in a tiny village called Ganyesa in the North West province, South Africa. When she was a little girl she was always drawing and creating and her love for fashion came when she worked together with her mom to design and sew matching outfits for herself and her barbie dolls. After spending three months backpacking solo with a tent on her back, Danielle returned home and decided to start her own brand . With three years experience working with well known South African designers, she took the leap and has powered everything into creating a brand that is timeless, classic and ethical.
Danielle does all the design and pattern-making work, and aims to use natural fabrics as far as possible. All clothing is made in proudly South African factories. Danielle Frylinck Designs clothing is approachable, tailored and handmade with love.
Our aim is to make a woman feel like she can take over the world.
A WORD WITH
WHAT MADE YOU WANT TO BECOME A FASHION DESIGNER?
I feel fashion chose me - I was always attracted to art and creating and since I was little I always worked with my hands. And when I wasn’t creating, I didn’t feel as if I was living.
Creativity has always fueled me.
WHAT STYLE ARE YOU BEST KNOWN FOR?
Timeless classic pieces, handmade with love.
BEST CAREER MOMENT SO FAR?
Every time I see a client try on my clothing and her face lights up - those are my favorite moments - its all about them after all.
ANY ADVICE FOR TOMORROW’S YOUNG DESIGNERS?
When you get knocked down, get back up with even more enthusiasm ; Learn when to rest; don’t quit; keep fighting; keep creating - someone will see you.
FAVOURITE FABRICS TO WORK WITH?
Natural fabrics and handcrafted lace
WHERE DO YOU FIND DAILY INSPIRATION?
Everywhere! Nature, architecture, emotions.
“For me as a creator of fashion - its a natural place for art where creativity can bloom freely and be transformed into something phenomenal that can be exhibited on ones body. Its an art form that fills our daily lives and we can never escape it - so why not embrace it.”